Opinions on ethics aside, no one can deny that Nike is pure genius.
Their recent advertisement, using the face, the "skin, soul and psyche" probably has you talking. It has everyone talking. Including the President.
Everyone should be so lucky to have one of the most controversial men in the world, tweeting about your business.
That's called a very successful advertising campaign, and it cost them a fraction of the publicity that they are gleaning, already, before it's even formally placed.
The new advertisement, released on YouTube, features former San Francisco 49th quarterback, Colin Kaepernick, and while it makes no references to taking a knee, the message is loud and clear.
Just Do It.
What makes this genius?
It's creating friction and emotion, regardless of where you stand on politics.
It is causing people to literally burn their shoes, while others are burning up the stock market purchasing shares.
If you look closely at the psychographics of Nike, the powerhouse purchaser is athletic, sees value in diversity and teamwork and some of this demographic are inner city or, considered a minority. This person also sees sneakers and athletic apparel as a style, not just workout gear.
The least popular demographic is the older, unfit male, who might join a gym in January, along with buying new shoes and a shirt or two, then "gets busy", and doesn't see workout gear as a style or a sign of affluence. In fact, this person might see the gear as a necessary evil, and quickly change into dockers and loafers soon after a workout.
What does this mean? The target market is buying, and buying often.
The least large of the sub markets are not buying much, looking for sales at sporting good stores with very little brand loyalty and, doesn't need or desire to purchase sneakers every six months to a year. They tend to not purchase seasonal apparel. They don't often wear out their sneakers.
So, while many companies are struggling to start even one "movement" and create buzz, Nike was able to start two opposing movements. That's impressive.
The news, blogs (like this one) and social media, with saliva on the keyboard, can't get enough of the emotion.
For us, we see this as an opportunity to showcase how important the face is, how much of an impact one can make by standing in truth, and how there will always be those that clap for you, and those that don't...
How many of us do not stand up for our beliefs or, boycott for our beliefs? What would life look like if you were vocal about your boundaries? Ethics?
Maybe you are. Maybe you are not. Many people walk around with hunched shoulders, confrontation-phobic. This is not a time to be fearful, but to be heard.
For Nike, regardless of if you agree with them or not, this is a genius move, and we could all use a little more "Just Do It" in our lives, throwing caution to the wind, and living.
Are you interested in feeling better, and stepping into your own truth, without the drama of a Nike ad of course... go to the shop and grab the digital starter kit. It has everything you need to jumpstart your awareness to step into your integrity, beauty and opportunity.