My story of how I become Leaping Bunny certified is actually not one to brag about, but I'm going to share it anyway, because it matters.
I sent a press release out, about my skincare line being featured in swag bags that are distributed to celebrity nominees for "Hollywoods biggest night", the Academy Awards.
I mentioned how the company is PETA and Leaping Bunny approved. Guess what. I was so used to the term "Leaping Bunny" in the industry, that I mistakenly used it as opposed to Beauty without Bunnies program, which I heard from PETA, is a mistake that happens often.
I had no idea until Leaping Bunny contacted me. Now, I could have just retracted, but I looked into Leaping Bunny and knew that they were top notch, and an organization I'd want to be in. I felt it was the universe saying "Do More, Be More".
I started the process. I'm happy to announce that as of very recently, my company is Leaping Bunny certified and I plan on retaining that honor to our company, to animals and to those who care about this standard.
What does this mean?
It means I only work with ingredients, suppliers and organizations that are ethical and have the stamp of approval from this organization.
It means that the companies I work with must sign a declaration and, are investigated and open to continued investigation from myself and Leaping Bunny.
While I realize that not everyone is vegan, and I realize that many people are purchasing my skincare for it's results not always because it was made cruelty-free (and gluten-free), I know that for some, it is incredibly important to know that this standard is clear and frustration free.
I also feel that the energy that I put into this company, into each formula, can be a domino effect of energy, so regardless of what you eat for breakfast or what lifestyle you abide by, know that I care enough to hope that the trickle of positive intention does reach you and that you enjoy a most positive experience with our skincare.
I am so thankful for Leaping Bunny, and PETA, for existing for businesses, to help us and to help consumers, and ultimately, the greater good.
As a therapist, there can be such a focus on what is dysfunctional; and so this is also why this is so important to discuss. This is highly "functional". If you are a business, please think about raising your standards and leaving the green-washing (the marketing that talks about how cruelty free you are that conveniently lacks the corporate approvals to back it up) and for consumers, please visit the sites and focus on the companies that are working hard to raise the vibration of positivity and safety for all sentient beings.
Visit Leaping Bunny HERE (link is my company for reference. Check out their site once there!)
A few interesting fact:
Did you know that "not tested on animals" might only mean that the finished product is not tested on animals? This is why many of the companies that greenwash with this statement, are not listed on Leaping Bunny (or Peta).
That is horrible, misleading and in my raw manner of speaking, a real bullshit move for a company. If you want to be cruelty free, if you say you are, then -BE cruelty free.